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Takes the 15 Percent Pledge along with Macy's, Sephora and other retailers.
June 2, 2021
By: TOM BRANNA
Editor
Ulta Beauty, the largest US beauty retailer, has taken the 15 Percent Pledge. The pledge, founded by accessories brand Brother Vellies’ Aurora James, mandates that participants give at least 15% of their shelf space to Black-owned brands. “This announcement is huge — and our partnership will have a monumental impact for Black businesses within the beauty industry. As we approach our one-year anniversary, we look forward to building on our momentum, expanding our partnerships and continuing to...
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